Long story short - I work for a medical nonprofit organization that holds (as mentioned in my city by the bay entry) an annual conference for physicians in the fall. Each meeting and all of its materials, and there are many, have a unique identity + logo and since I'm new to the job, this was my first go at branding the entire upcoming conference. In December, I presented two options to my bosses... Yikes. Above you'll see the first identity I presented - this system was the one they chose for the 2012 meeting. And much to my relief, they liked the second option as well and plan to use it for the 2013 meeting. Venue and location photos courtesy of the JW Marriott Grande Lakes.
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